This was a print advertisement that was put out by the WWF (World Wildlife Fund) in July 2008. In the ad, a woman is pulling a suitcase behind her, and in the bottom corner reads, "Don't buy exotic animal souveniers." Do you feel that this is an effective advertisement? How does this advertisement use pathos, ethos, and logos to persuade its audience?
I think the most interesting thing about this picture is the use of color. Throughout the whole picture, there are many different colors used, but they all seem slightly muted, except for the blood. The trail of blood behind the suitcase is a very deep red, which draws the eyes right to it. Personally, the next thing I saw was the words, stating "Don't buy exotic animals souvenirs." I think this is what makes the advertisement so effective. The proximity of the words with the blood creates an association which has a degree of pathos. The use of the WWF logo is a good example of ethos.
ReplyDeletePersonally this ad does not make me want to buy any sort of animal souvenirs of any type. It uses pathos because of the blood displayed along the ground. It makes us feel emotional about killing animals. Logos is used as it is a suitcase in the airport and there are other logical purchases of non-animal based luggage. I agree with Zach that the bold statement about the advertisement makes it very effective because it is so strong and to the point. A viewer of the ad gets the message right away whether they agree with it or not.
ReplyDeleteI agree with Zach and lily about the blood trailing behind the suitcase being the main focus of your attention. Personally, I don't see how logos is used in this ad at all and I don't think ethos plays a very big roll either since the only ethos element is the logo. However, I do see a large number of ways in which pathos is used in this picture. The main pathos idea used is the blood following the suitcase which leads people to think of injury and/or death. If someone sees such topics being depicted, that person will feel pity for the injured or deceased or the person may feel a sense of fear towards being the potential cause of such an injury or death. Either way, this ad does a good job of bringing out strong emotions from a person and is very effective at sending out its message.
ReplyDeleteI agree with Camoran in that I do not think that the print ad uses logos or ethos to persuade viewers to not buy animal memorabilia. It relies on pathos. The smeared blood on the floor leads viewers to believe that the death of the animals was painful and inhumane. This excites empathetic emotions within the viewer. I also think the contrast between the sleek, modern environment and the earthy woman walking in it is intriguing. I think the woman represents an individual standing up against what mainstream society says about buying animal products.
ReplyDeleteThe ad mainly uses pathos to get its point across, and I agree that it does not seem to be using logos or ethos a lot, if at all. By providing a visual contrast between the trail of blood and the seemingly sterile airport, the ad illustrates the unnecessary slaughtering of animals. However, I must disagree with what Leslie says about the woman representing an individual standing up against what society says about buying animal products. We are led to believe that blood is trailing from her suitcase- implying that she has bought animal souvenirs. In my opinion, she is a visual example of what we should avoid becoming.
ReplyDeleteI agree with comments above which suggest pathos instead of the other two,logos and ethos, has mainly taken place in the illustration. The audience of the ad is travelers but the reason that only a woman is portrayed in the ad is believed to be a stereotype of women tend to shop more and favor leather goods. In the ad, the woman is facing away from the audience and also the trail of blood. I think it tries to portray that people generally have an unawareness of buying exotic animal goods and encouraging the slaughtering of animals. Last but not least, the pathos in the ad is also the main idea it attempts to covey. The woman's outfit shows that she has been relaxing and enjoying her vacation in full extent, however, she has ruined the perfect vacation with the exotic animal souvenirs. Therefore, don't ruin your beautiful vacation, don't buy exotic animal souvenirs.
ReplyDeleteThe first impression this ad gave me was horror and bloody because my mind immediately relate the blood trail cause by the corpse in the suitcase. I agree with Zach that the color tone of this ad underline the message it want to bring to the viewer. The sharp red trail of blood stand out in the grey background, pathos is used as red color give people an alert and warning feel about the exotic animal souvenirs. Moreover, I see large part of logos is used as the outfit of the women and the accessories she is wearing is more likely to African culture. In addition, a lot of species in Africa come to extinct due to the leather products. This ad is really convincing and I don’t feel like buying any exotic animal products.
ReplyDeleteThis is the first time we see a picture in our blog.
ReplyDeleteI agree with the comments above that this advertisement is quite effective. It shows his concern on this issue. He uses pathos defenitely. The red color is like a warning to those persons who still buy some exotic animal product. I feel sick about the blood line. If you are a human being, you will have the same feeling with me. We will feel guilty to do such bad things. So the ad does take a lot of effects. We will take some measures at once to stop these cruel things to happen. It is quite meaningful and educational.
I agree with Leslie and Camoran in the fact that this ad relies heavily on pathos rather than ethos or logos to illustrate to not buy exotic animal memorabilia. The blood trailing behind the suitcase immediately grabs the viewers attention, and personally makes me feel extremely upset that someone would purchase a product that slaughtered an animal. I believe that this feeling is the one they want many viewers to feel and I think they did an effective job in doing so.
ReplyDeleteI agree with mostly everyone that has commented already saying that this ad is pushing more towards pathos instead of ethos and logos to get its point across. The first thing that really catches your eye is the red trail of blood behind the suitcase because it is very distinct in the forefront of the picture. When you look at the blood it makes you feel sad for the animal that is killed to make the product, and this is what the creators of this ad want you to feel so you don't support it.
ReplyDeleteIn this picture, the trail of blood clearly stands out the most. The background colors are very gray and plain. There is a bright yellow line that sort of stands out and the woman's dress is the only other thing that's colored. The colors of her dress however are not bright, but more earthy. I agree with everyone that said pathos was mainly used in this advertisement. The massive trail of blood instills a sadness into the viewers. This advertisement shows that it is wrong to buy exotic animal souvenirs. I believe that the message is effective. I would not want to buy an exotic animal souvenir. It makes me feel like innocent animals were slaughtered for unnecessary souvenirs for humans.
ReplyDeleteI think this ad conveys the messages it aims at very well. Blood trailed behind her baggage cleverly expresses the brutality and inhumanity of killing endangered wild animals only for the purpose of trivial souvenirs. In that the ad induces the feeling of horror and disgust, it would be successful in appealing to audience by kind of pathos if pathos can apply to images, not written arguments. Anyway, it's a definitely cleverly crafted and quite effective ad.
ReplyDeleteI agree with most of my classmates’ opinion about that this ad mainly use pathos to persuade its audience. The background of this picture is neuter and tonal ash, white, and black. The marble floor make the audience feel cold. The fashion woman is wearing an exotic dress and carries a nationality characteristic bag on her back. The suitcase behind her leaves a trail of blood which make a huge contrast with the background. Frankly speaking, a chill struck into the narrow of my bones. So far, you may have no idea about what is this ad talking about. The bold statement points out the main idea of it---”Don’t buy exotic animal souvenirs.” To be honest, I’ve never watch my behavior at this aspect. After watching this ad, I feel how cruel am I for buying something was made by animals. This picture gives me a sense of guilt and emotional. Therefore, I consider that pathos is the main method is used by this ad.
ReplyDeleteI totally agree with the rest of my classmates that this advertisement is mainly pathos driven as it uses blood to show emotions. The picture has been so excellently created that even if you do not look at the message written below in the small fonts, you would totally get the meaning of the picture. I agree with Lily that logos is used by showing a suitcase which has been made by killing an animal, while there are other non-animal based luggage also available in the market. The advertisement conveys a message to stop animal killing for exotic souveniers. I think the advertisement is very effective and it definitely would be able to convince some people to stop buying exotic animal souveniers.
ReplyDeleteI agree with most of my classmate's opinion that this ad use pathos to persuade its audience. I don’t think this ad is really very effective as it has only pathos and that is not enough to persuade the audience in this particular situation. I think audience gets more influenced with the combination of pathos and logos especially in these kinds of ad. Moreover, I think if some logical statistics would have been used it would be more effective. On the other hand, creators have done good job by making background with good contrast and the red color according to me is the only attention seeker part in it.
ReplyDeleteI agree with the rest of my classmates that the ad is mainly pathos driven, using the light dull colors of the airport to contrast with the deep red of the blood. This brings up emotions in viewers, causing them to think of the animals that die to create these souvenirs. The woman's garb is made up of earthy colors with an almost tribal style, this provides undertones of nature and peace to contrast with the blood.I think that the ad uses colors quite effectively to persuade the audience.
ReplyDeleteAt the risk of sounding redundant, I will be agreeing with the majority of my classmates that the ad is pathos driven, using our emotions to to persuade us to not buy animal souvenirs. But I disagree with Sid. I don't think it was done well enough to be effective without the saying near the bottom. I would have not understood what a suitcase trailing blood meant without the slogan. The ad also uses Ethos with the WWF logo. The WWF is an overall respected organization, which inclines people to trust the advertisement more.
ReplyDeleteI agree with what Zach originally said about the use of color. Everything around the suitcase seems sort of bland, and doesn't really stand out to the viewer at all. The suitcase and bright red blood trail behind it is what really stands out in this picture and that is probably what the artist intended. This ad clearly relies on pathos. Just like others have said in their comments, it makes it seem as if all of this is inhumane and it makes you feel bad for the animals. In my opinion, the ad accomplishes its goal.
ReplyDeleteFrom Justin: Like the rest of the class said this ad does a very good job of grabbing the attention of the audience and introducing the main idea. By using such a bold and deep color of red, representing the blood of the animals, the ad really pulls on the emotions of the viewer. I can understand where the WWF is coming from in releasing this ad, trying to prevent cruelty to animals and emliminate the poaching of animals.However, this is a way of life for many people in exotic amd remote locations. So while the intentions of the ad are good and well meaning as long as there is a market for these items the killing of animals will persist.
ReplyDeleteI believe this ad isn't effective enough. I tried to look at the advertisement for 5 minutes thinking about what the ad could mean. But even if the suitcase and the person holding it were drawn very well, I couldn't figure out how these images could match themselves to say something beside the whole ad is creepy. It doesn't exactly shows the negative results of buying exotic animal souvenirs.
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